The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

書誌詳細
主要な著者: Desforges, Toby (著者), Anthony, Mike (著者)
フォーマット: 図書
言語:English
出版事項: Highland Park, Illinois Writers of the Round Table Press [2013]
主題:
Consumer behavior.
Marketing.
Shopping.