The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Bibliographic Details
Main Authors: Desforges, Toby (Author), Anthony, Mike (Author)
Resource Type: Book
Language:English
Published: Highland Park, Illinois Writers of the Round Table Press [2013]
Subjects:

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
BA-1749 HF5415 / D44 2013 Regular Circulation On-Shelf