The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Dettagli Bibliografici
Autori principali: Desforges, Toby (Autore), Anthony, Mike (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Highland Park, Illinois Writers of the Round Table Press [2013]
Soggetti:
Consumer behavior.
Marketing.
Shopping.