The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Bibliografiset tiedot
Päätekijät: Desforges, Toby (Tekijä), Anthony, Mike (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Highland Park, Illinois Writers of the Round Table Press [2013]
Aiheet:
Consumer behavior.
Marketing.
Shopping.