The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Xehetasun bibliografikoak
Egile Nagusiak: Desforges, Toby (Egilea), Anthony, Mike (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Highland Park, Illinois Writers of the Round Table Press [2013]
Gaiak:
Consumer behavior.
Marketing.
Shopping.