The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The shopper marketing revolution consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Bibliographische Detailangaben
Hauptverfasser: Desforges, Toby (VerfasserIn), Anthony, Mike (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Highland Park, Illinois Writers of the Round Table Press [2013]
Schlagworte:
Consumer behavior.
Marketing.
Shopping.