There's no business that's not show business marketing in an experience culture

There's no business that's not show business marketing in an experience culture

书目详细资料
Main Authors: Schmitt, Bernd (Author), Rogers, David L. 1970- (Author), Vrotsos, Karen 1960- (Author)
格式: 图书
语言:English
出版: Upper Saddle River, New Jersey Financial Times Prentice Hall [2004]
主题:
Branding (Marketing)
Corporate image.
Customer relations.