There's no business that's not show business marketing in an experience culture

Detalles Bibliográficos
Main Authors:	Schmitt, Bernd (Author), Rogers, David L. 1970- (Author), Vrotsos, Karen 1960- (Author)
Formato:	Libro
Idioma:	English
Publicado:	Upper Saddle River, New Jersey Financial Times Prentice Hall [2004]
Subjects:	Branding (Marketing) Corporate image. Customer relations.