There's no business that's not show business marketing in an experience culture

Dades bibliogràfiques
Autors principals: Schmitt, Bernd (Autor), Rogers, David L. 1970- (Autor), Vrotsos, Karen 1960- (Autor)
Format: Llibre
Idioma:English
Publicat: Upper Saddle River, New Jersey Financial Times Prentice Hall [2004]
Matèries: