Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Détails bibliographiques
Auteur principal: Schmitt, Bernd (Auteur)
Format: Livre
Langue:English
Publié: New York, NY Free Press 1999
Sujets:
Branding (Marketing)
Corporate image.