Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Experiential marketing how to get customers to sense, feel, think, act, and relate to your company and brands

Bibliographic Details
Main Author: Schmitt, Bernd (Author)
Format: Book
Language:English
Published: New York, NY Free Press 1999
Subjects:
Branding (Marketing)
Corporate image.