Scarcity messages with price discounts in online shopping on the purchase intention of selected Filipino young professionals
This quantitative study determined the young professionals' online purchase intention when faced with promotional tactics, namely scarcity message and price reduction. The optimum rate of discount that increases the probability of the favorable purchase intention of an advertised product using...
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| Format: | Thesis |
| Idioma: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2021.
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