Scarcity messages with price discounts in online shopping on the purchase intention of selected Filipino young professionals

This quantitative study determined the young professionals' online purchase intention when faced with promotional tactics, namely scarcity message and price reduction. The optimum rate of discount that increases the probability of the favorable purchase intention of an advertised product using...

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Bibliographic Details

Main Author:	Laviña, Bianca Camille F. (Author)
Other Authors:	Bantang, Joanne R. (adviser.)
Resource Type:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, University of the Philippines Diliman 2021.
Subjects:	Teleshopping > Philippines. Consumer behavior > Philippines.