Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Policarpio, Fides T. (Údar)
Údar corparáideach: University of the Philippines Diliman College of Mass Communication
Rannpháirtithe: Sevilla, Andres G. (thesis adviser.)
Formáid: Tráchtas
Teanga:English
Filipino