Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Male respondent's perceptions on the use of female sexy stars as models for the television ads of Tanduay Rhum and White Castle Whiskey and their relation to the socio-demographic characteristics of the male audience

Bibliographic Details
Main Author: Policarpio, Fides T. (Author)
Corporate Author: University of the Philippines Diliman College of Mass Communication
Other Authors: Sevilla, Andres G. (thesis adviser.)
Format: Thesis
Language:English
Filipino