Customer engagement in theory and practice a marketing management perspective

Customer engagement in theory and practice a marketing management perspective

Podrobná bibliografie
Hlavní autor: Zyminkowska, Katarzyna (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Cham, Switzerland Palgrave Macmillan 2019.
Vydání:1st edition.
Témata:
Customer relations > Management.
Marketing.
Consumer behavior.