Customer engagement in theory and practice a marketing management perspective

Customer engagement in theory and practice a marketing management perspective

Opis bibliograficzny
1. autor: Zyminkowska, Katarzyna (Autor)
Format: Książka
Język:English
Wydane: Cham, Switzerland Palgrave Macmillan 2019.
Wydanie:1st edition.
Hasła przedmiotowe:
Customer relations > Management.
Marketing.
Consumer behavior.