Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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Bibliographic Details
Main Authors: Perreault, William D. Jr (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome (Edmund Jerome) (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Education 2019.
Edition:16th Edition.
Subjects:
Marketing.