Essentials of marketing a marketing strategy planning approach

Bibliographic Details
Main Authors: Perreault, William D. Jr (Author), Cannon, Joseph P. (Author), McCarthy, E. Jerome (Author)
Resource Type: Book
Language:English
Published: New York McGraw-Hill Education 2019.
Edition:16th Edition.
Subjects:

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-7627 HF 5415 / M23 2019 Regular Circulation On-Shelf