Creativity for innovation management

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research...

Полное описание

Библиографические подробности
Главные авторы: Goller, Ina (Автор), Bessant, J. R. (Автор)
Формат:
Язык:English
Опубликовано: London Routledge [2017]
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