Creativity for innovation management

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research...

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Bibliographic Details
Main Authors: Goller, Ina (Author), Bessant, J. R. (Author)
Format: Book
Language:English
Published: London Routledge [2017]
Subjects: