Creativity for innovation management

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research...

Description complète

Détails bibliographiques
Auteurs principaux: Goller, Ina (Auteur), Bessant, J. R. (Auteur)
Format: Livre
Langue:English
Publié: London Routledge [2017]
Sujets: