Creativity for innovation management

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Goller, Ina (مؤلف), Bessant, J. R. (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: London Routledge [2017]
الموضوعات: