कवर छवि

Advertising, promotion & supplemental aspects of integrated marketing communications

ग्रंथसूची विवरण
मुख्य लेखक: Shimp, Terence A. (लेखक)
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Mason, Ohio Thomson South-Western [2003]
संस्करण:6th ed.
विषय:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.