Advertising, promotion & supplemental aspects of integrated marketing communications

Opis bibliograficzny
1. autor:	Shimp, Terence A. (Autor)
Format:	Książka
Język:	English
Wydane:	Mason, Ohio Thomson South-Western [2003]
Wydanie:	6th ed.
Hasła przedmiotowe:	Communication in marketing. Sales promotion. Advertising. Direct marketing.