Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

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Bibliografski detalji
Glavni autor: Shimp, Terence A. (Autor)
Format: Knjiga
Jezik:English
Izdano: Mason, Ohio Thomson South-Western [2003]
Izdanje:6th ed.
Teme:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.