Íomhá chlúdaigh

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Dato-on, Mary Conway (Údar)
Formáid: Electronic Resource
Teanga:Béarla
Foilsithe / Cruthaithe: Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Ábhair:
Consumer satisfaction.
Consumers' preferences.
Brand choice.
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