Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Bibliografiska uppgifter
Huvudupphovsman: Dato-on, Mary Conway (Författare, medförfattare)
Materialtyp: Electronic Resource
Språk:English
Publicerad: Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Ämnen:
Consumer satisfaction.
Consumers' preferences.
Brand choice.
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