Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Detalles Bibliográficos
Autor Principal:	Dato-on, Mary Conway (Author)
Formato:	Electronic Resource
Idioma:	English
Publicado:	Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Subjects:	Consumer satisfaction. Consumers' preferences. Brand choice.
Acceso en liña:	Full text access requires UP Webmail login