Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Detalhes bibliográficos
Autor principal:	Dato-on, Mary Conway (Author)
Formato:	Electronic Resource
Idioma:	English
Publicado em:	Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Assuntos:	Consumer satisfaction. Consumers' preferences. Brand choice.
Acesso em linha:	Full text access requires UP Webmail login