Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Dades bibliogràfiques
Autor principal: Dato-on, Mary Conway (Autor)
Format: Electronic Resource
Idioma:English
Publicat: Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Matèries:
Consumer satisfaction.
Consumers' preferences.
Brand choice.
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