The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Co, Christine Darcy Roumayne Torralba 1979- (Egilea)
Erakunde egilea: University of the Philippines Diliman College of Mass Communication
Formatua: Thesis
Hizkuntza:English
Filipino
Gaiak: