The Filipinization of Coca-Cola television advertisements

The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

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Bibliographic Details
Main Author: Co, Christine Darcy Roumayne Torralba 1979- (Author)
Corporate Author: University of the Philippines Diliman College of Mass Communication
Resource Type: Thesis
Language:English
Filipino
Subjects:
Coca-Cola > Philippines > Advertisements.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-142TH (2000) Room-use Only On-Shelf