The Filipinization of Coca-Cola television advertisements

The Filipinization of Coca-Cola television advertisements

Coca-Cola has been in the Philippines since 1927. Since then, The Coca-Cola Company has become one of the leading businesses in the country. The success of the industry thrives in a mutual understanding between the Company and the Filipinos. Marketing investments enhance consumer preference. Adverti...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Co, Christine Darcy Roumayne Torralba 1979- (Author)
Institution som forfatter: University of the Philippines Diliman College of Mass Communication
Format: Thesis
Sprog:English
Filipino
Fag:
Coca-Cola > Philippines > Advertisements.