Fractionalizing audiences a study on how socio-demographic and psychographic characteristics affect television viewing patterns
The study dealt with how socio-demographic and psychographic characteristics affect television viewing patters. It aimed to describe the socio-demographic characteristics of respondents and identify their psychographic traits. It also sought to find out the degree of the respondents' needs and...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Thesis |
| Language: | English Filipino |
| Subjects: |