Fractionalizing audiences a study on how socio-demographic and psychographic characteristics affect television viewing patterns
The study dealt with how socio-demographic and psychographic characteristics affect television viewing patters. It aimed to describe the socio-demographic characteristics of respondents and identify their psychographic traits. It also sought to find out the degree of the respondents' needs and...
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| Formato: | Tese |
| Idioma: | English Filipino |
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