Media metrics an introduction to quantitative research in mass communication
This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, developm...
Πλήρης περιγραφή
Λεπτομέρειες βιβλιογραφικής εγγραφής
| Κύριος συγγραφέας: |
Dayal, Manoj
(Συγγραφέας) |
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| Resource Type: | Βιβλίο
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| Γλώσσα: | English |
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| Έκδοση: |
Thousand Oaks, California
SAGE
[2017]
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| Θέματα: | |
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