Media metrics an introduction to quantitative research in mass communication
This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, developm...
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Bibliographic Details
| Main Author: |
Dayal, Manoj
(Author) |
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| Resource Type: | Book
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| Language: | English |
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| Published: |
Thousand Oaks, California
SAGE
[2017]
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| Subjects: | |
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