封面圖片

Advertising and promotion an integrated marketing communications perspective

書目詳細資料
Main Authors: Belch, George E. (George Edward) 1951- (Author), Belch, Michael A. (Author)
格式: 圖書
語言:英语
出版: New York McGraw-Hill Education [2018]
版:11 e, Eleventh edition.
主題:
Advertising.
Sales promotion.
Communication in marketing.