Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Resource Type: Book
Language:English
Published: New York McGraw-Hill Education [2018]
Edition:11 e, Eleventh edition.
Subjects:
Advertising.
Sales promotion.
Communication in marketing.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-7623 HF 5823 / B43 2018 Regular Circulation On-Shelf

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-38344 HF 5823 / B43 2018 Reserve Book On-Shelf