It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

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书目详细资料
Main Authors: Dimaano, Maria Ysabel P. 1993- (Author), Jumawan, Pauliza Andrelene S. (Author)
企业作者: University of the Philippines. College of Mass Communication
其他作者: Portus, Lourdes M. (adviser.)
格式: Thesis
语言:Filipino
English
出版: 2013
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