It pays to be nice corporate social responsibility and audience perception of companies

It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

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Bibliografski detalji
Glavni autori: Dimaano, Maria Ysabel P. 1993- (Autor), Jumawan, Pauliza Andrelene S. (Autor)
Autor kompanije: University of the Philippines. College of Mass Communication
Daljnji autori: Portus, Lourdes M. (adviser.)
Format: Disertacija
Jezik:Filipino
English
Izdano: 2013
Teme:
Corporations > Public relations.
Corporations > Public opinion.
Social responsibility of business > Philippines.