It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Dimaano, Maria Ysabel P. 1993- (مؤلف), Jumawan, Pauliza Andrelene S. (مؤلف)
مؤلف مشترك:	University of the Philippines. College of Mass Communication
مؤلفون آخرون:	Portus, Lourdes M. (adviser.)
التنسيق:	أطروحة
اللغة:	Filipino English
منشور في:	2013
الموضوعات:	Corporations > Public relations. Corporations > Public opinion. Social responsibility of business > Philippines.