It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

Полное описание

Библиографические подробности

Главные авторы:	Dimaano, Maria Ysabel P. 1993- (Автор), Jumawan, Pauliza Andrelene S. (Автор)
Соавтор:	University of the Philippines. College of Mass Communication
Другие авторы:	Portus, Lourdes M. (adviser.)
Формат:	Диссертация
Язык:	Filipino English
Опубликовано:	2013
Предметы:	Corporations > Public relations. Corporations > Public opinion. Social responsibility of business > Philippines.