It pays to be nice corporate social responsibility and audience perception of companies

It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

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Dettagli Bibliografici
Autori principali: Dimaano, Maria Ysabel P. 1993- (Autore), Jumawan, Pauliza Andrelene S. (Autore)
Ente Autore: University of the Philippines. College of Mass Communication
Altri autori: Portus, Lourdes M. (adviser.)
Natura: Tesi
Lingua:Filipino
English
Pubblicazione: 2013
Soggetti:
Corporations > Public relations.
Corporations > Public opinion.
Social responsibility of business > Philippines.