It pays to be nice corporate social responsibility and audience perception of companies

It pays to be nice corporate social responsibility and audience perception of companies

"This undergraduate thesis explores the relationship of corporate social responsibility (CSR) and corporate reputation in the Philippine context, Despite of, or perhaps, because of their capitalistic nature, businesses and similar institutions are predisposed to do acts of goodwill to stakehold...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Dimaano, Maria Ysabel P. 1993- (Egilea), Jumawan, Pauliza Andrelene S. (Egilea)
Erakunde egilea: University of the Philippines. College of Mass Communication
Beste egile batzuk: Portus, Lourdes M. (adviser.)
Formatua: Thesis
Hizkuntza:Filipino
English
Argitaratua: 2013
Gaiak:
Corporations > Public relations.
Corporations > Public opinion.
Social responsibility of business > Philippines.