Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Quezon City
Cesar E. A. Virata School of Business, University of the Philippines
2018.
|
| Seri Bilgileri: | UPVSB faculty grant lecture
18-11 |
| Konular: |