Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Dettagli Bibliografici
Autore principale: Ilano, Arturo Benedicto M.
Natura: Libro
Lingua:English
Pubblicazione: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Serie:UPVSB faculty grant lecture 18-11
Soggetti:
Consumers > Attitudes.
Consumer behavior.