Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Bibliografske podrobnosti
Glavni avtor: Ilano, Arturo Benedicto M.
Format: Knjiga
Jezik:English
Izdano: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Serija:UPVSB faculty grant lecture 18-11
Teme:
Consumers > Attitudes.
Consumer behavior.