Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Hedonic vs. utilitarian consumption a deep dive into opposing (or complementary) consumer buying behavior

Detalhes bibliográficos
Autor principal: Ilano, Arturo Benedicto M.
Formato: Livro
Idioma:English
Publicado em: Quezon City Cesar E. A. Virata School of Business, University of the Philippines 2018.
Colecção:UPVSB faculty grant lecture 18-11
Assuntos:
Consumers > Attitudes.
Consumer behavior.