The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Bibliografski detalji
Izdano u:Journal of the academy of marketing science V. 42, 1 (2014).
Glavni autor: Johnson, Jeff S.
Format: Članak
Jezik:English
Teme:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.