The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Bibliographic Details
Published in:Journal of the academy of marketing science V. 42, 1 (2014).
Main Author: Johnson, Jeff S.
Format: Article
Language:English
Subjects:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.