The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.

Dettagli Bibliografici
Pubblicato in:Journal of the academy of marketing science V. 42, 1 (2014).
Autore principale: Johnson, Jeff S.
Natura: Articolo
Lingua:English
Soggetti:
Product line breadth.
Number of product lines.
Sales force structure.
Role theory.
Schema theory.
Nonlinear.
Structural equations modeling.